Yelp Snack Stadium - Super Bowl XLIX

Yelp’s Ultimate Snack Stadium – 7 feet tall, 27 feet wide, Made up of: 4 tons of Velveeta, 4 tons of Rotel, 2,200 bags of chips, 32,000 cans and 400 boxes of candy.

Yelp’s Ultimate Snack Stadium – 7 feet tall, 27 feet wide, Made up of: 4 tons of Velveeta, 4 tons of Rotel, 2,200 bags of chips, 32,000 cans and 400 boxes of candy.

Lived at Scottsdale Fashion Square during the week of Super Bowl 49 which was home of the ESPN live broadcast

Sponsors included Velveeta, Dole, Poore Brother’s Chips, GoDaddy and Paypal.

Proclaimed an official “Yelp Day” by the Mayor of Scottsdale

Visitors could play table top football within the snack stadium.

yelpsnackstadium earned 13 million online impressions.

The Yelp Snack Stadium earned 22 media hits, `13 million online impressions and 350 check ins on Yelp

Press Hit:

Yahoo Food: http://x.co/9WiqE

Press Hit:

Chris Merrill Show: http://x.co/9WiqM

Press Hit: The List: http://x.co/9WiqQ

Press Hit: Phoenix Business Journal: http://x.co/9WiqW

Press Hit: Arizona Republic: http://x.co/9WiqX

Broadcast Hits:

Fox 10: http://x.co/9Wiqt

Description

I came up with the idea to create the world’s largest Snack Stadium to increase brand awareness for Yelp and local businesses during Super Bowl 49. I spent nearly a year working on this project with a local design firm. I got sponsors to donate the food products and everything was donated to St. Vincent De Paul food bank at the end of the week.

The Yelp Snack Stadium was 7 feet tall, 22 feet wide and made up of 4 tons of Velveeta, 4 tons of Rotel, 2,200 bags of chips, 32,000 cans and 400 boxes of candy.

The success of the stadium included a proclamation made by the Mayor of Scottsdale, 22 media hits, 13 million online impressions and $145,000 raised for St. Vincent De Paul.

Event Listing: http://www.yelp.com/events/scottsdale-yelp-snack-stadium
Reviews: http://www.yelp.com/biz/yelps-snack-stadium-scottsdale
Pictures: https://www.flickr.com/photos/yelp/sets/72157650655916071
Blog Post: http://officialblog.yelp.com/2015/01/yelps-snack-stadium.html
Time Lapse Video: https://www.youtube.com/watch?v=5f0dvpQs0Hk&feature=youtu.be
Production Video: https://www.youtube.com/watch?v=MLaWtuDKn2g

Role

Invented and implemented

For

Yelp

Type

Event