Events

As a way to raise awareness for local businesses and ultimately create a returning customer for them, I would host Yelp Elite events. Yelp Elite are the most active and vocal influencers both on and offline in the area. An elite event is a free party for members of the elite squad at local restaurants and businesses. Elite parties take place once a month and showcase all the cool things that the hosting business offers. Each event provides a heavy sampling of food, cocktails and entertainment. The following events are a highlight reel of the hundreds of parties I hosted over the years.

Yelp’s Ultimate Science Fair
Planned and executed the party from the ground up.
- 1,500 Attendees
- 25 food and drink sponsors
- Free party to raise awareness for local businesses and get in front of the most active and vocal influencers in the Valley

Event Listing: http://x.co/9Wftv
Reviews: http://x.co/9Wftu
Blog Post: http://x.co/9Wftt

Overview: http://x.co/9Wh18

Yelp Helps 2011
- A free party to raise awareness for local non-profits.
500 attendees
29 non-profits
Six food and drink sponsors

Event Listing: http://x.co/9XUrW
Reviews: http://x.co/9XUrb
Community Blog Post: http://x.co/9XUrU

An Elite Taste of The Capital Grille
Community Blog: http://x.co/9XUsJ
Reviews: http://x.co/9XUsO

Yelp’s Ultimate pleY Date
A free party to raise awareness for local businesses in front of the Valley’s most vocal and active influencers
- 1,500 attendees
- 29 food and drink sponsors

Event Listing: http://x.co/9XUsU
Community Blog Post: bit.ly/Ipvwyi
Reviews: bit.ly/KtcIfY

Community Blog Post: http://x.co/9XUss
Reviews: http://x.co/9XUsu

Community blog post: http://x.co/9XUt8
Reviews: http://x.co/9XUtG

Community Blog Post: http://x.co/9XUuq
Event Listing: http://x.co/9XUut
Reviews: http://x.co/9XUux

Community Blog: http://x.co/9XV8g
Reviews: http://x.co/9XV8k

Community Blog Post: http://x.co/9XV96
Event Listing: http://x.co/9XV98
Reviews: http://x.co/9XV9B

Community Blog Post: http://x.co/9XVB5
Reviews: http://x.co/9XVB4

Community Blog Post: http://x.co/9XVBB
Event Listing: http://x.co/9XVBJ
Reviews: http://x.co/9XVBD

Event Listing: http://x.co/9XVBT
Reviews: http://x.co/9XVBW

Community Blog Post: http://x.co/9XVBc
Reviews: http://x.co/9XVBg

Community Blog Post: http://x.co/9XVBw
Event Listing: http://x.co/9XVBx
Reviews: http://x.co/9XVBy

Community Blog Post: http://x.co/9XVDW
Reviews: http://x.co/9XVDX

Community Blog Post: http://x.co/9XVDc
Reviews: http://x.co/9XVDf

Community Blog Post: http://x.co/9XVDi
Reviews: http://x.co/9XVDj

Event Listing: http://x.co/9XVDm
Reviews: http://x.co/9XVDn

Community Blog Post: http://x.co/9XVDx
Reviews: http://x.co/9XVDy

Community Blog Post: http://x.co/9XVE2
Reviews: http://x.co/9XVE6

Community Blog Post: http://x.co/9XVED
Reviews: http://x.co/9XVEG

Community Blog Post: http://x.co/9XVEl
Reviews: http://x.co/9XVEm

1,500 Guests
30 food and drink sponsors
Event Listing: http://x.co/9XVGZ
Reviews: http://x.co/9XVGf
Community Blog Post: http://x.co/9XVGb

Event Listing: http://x.co/9XVHC

A three night party during Super Bowl 49 Week. Hosted inside the ESPN Zone/Scottsdale Fan Fest, this party was a VIP experience for the Yelp community to enjoy the Super Bowl festivities.

Community Blog Post: http://x.co/9Y7Zp
Reviews: http://x.co/9Y7Zt

Description

As the Senior Community Director, I would plan events in the community to raise awareness for businesses and connect them with their consumers through unique marketing campaigns. Each party was free for the influencer to attend and free for the business to participate. Products and services were donated through barter and trade. The goal of these parties was to create a returning customer through effective and positive advertising. I solely planned each party from start to finish which included finding a venue, creating a theme, recruiting sponsors, planning the entertainment, posting the party, promoting the party, executing the party and securing media attention,

Role

Creator

For

Community Influencers and Tastemakers